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Marks Golden Rules for Marketing

Mark D Griffiths

Professor Mark Griffiths
International Gaming Research Unit, Nottingham Trent University

Social responsibility in the advertising, marketing, and promotion of gambling

Quite clearly it is appropriate that gaming industry needs to advertise, market, and promote its facilities and products. However, all advertising and marketing should be carried out in a socially responsible manner. Here are some of the ‘golden rules’ that socially responsible gaming companies should adhere to when implementing their advertising and marketing strategies…

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